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03 Introduction to CI

Logo

현대성우메탈

Symbols of Hyundai Sungwoo Metal signify specialized company and dynamically express the unlimited progresses and possibilities of the company.
It symbolically expresses emotional fulfillment of our customers on the basis of the spirit of challenge and competent personnel-oriented management, which are the management philosophies of the company, with the circular shape illustrating the dynamic and rapidly changing enterprising corporate image.

Grid system

현대성우메탈

  • Since the symbol mark is the representative visual expression that symbolizes Autobahn Motors, it must be accurately manufactured and used in accordance with the regulations on the proportions of the Grid System stipulated in this section.
  • Use of the sizes of the symbol marks of less than 7mm presented in the regulations on the minimum size shall be refrained since the minimum explicitness needs to be secured.

    7mm

Color scheme

현대성우메탈

  • Since the exclusive colors are an important means of differentiation, it is important to continuously and accurately use the designated colors with uniformity.
  • For the colors applied, spot colors shall be used in principle and can be printed in 4-color process in accordance with the media to be used (newspaper and magazines, etc.).
    • PANTONE PROCESS BLUE C / PROCESS COLOR : C100%+M10%
    • PANTONE 2727C / PROCESS COLOR : C100% M69%
    • PATONE COOL GRAY 4C / PROCESS COLOR : K27%

Logo type

Korean

  • 현대성우메탈

    Korean in horizontal direction

  • 현대성우홀딩스

    Korean in vertical direction

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English

  • 현대성우메탈

    English in horizontal direction

  • 현대성우홀딩스

    English in vertical direction

This is the design for temporary use of CI by each of the subsidiary companies and can only be used for the in-house publications and for promotional uses. Arbitrary distribution to outside the company and modified use is strictly prohibited.

News

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